Using Top Keyword Research Tools: #Top Keywords – Keyword Phrases
Update August 2017
One needs to choose those keywords that are frequently searched for and which are in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.
For those people who don’t know, there are some important research tools like Yahoo Keyword and Google Adwords which you can access to find great keywords or keyword phrases.
Yahoo’s keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase.
For example if you type ‘Computer’, the Yahoo search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Yahoo.com. Similarly ‘computer game’ was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people.
If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.
Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include;
- Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
- Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
- Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
- More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.
Wordstream; http://www.wordstream.com/keyword-phrases is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Wordstream’s estimation of how relevant that phrase is.
These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.
Use Top Keywords In Page Titles
The most common mistake made by small business owners (this includes people who run an online business from home)when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking. Therefore you might be thinking is it worth having your site title made as your name or do you opt for descriptive keywords instead? Take it from me – use descriptive keywords.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or Google.
Optimize Every Page Of Your Website To Be Search Engine Friendly
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site because – Quality Traffic From Quality Keywords Equals Profits.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
Dedicate the first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
Ok people I have given you two simple and straight forward explanations about keywords and how you should work with them. All you have to do now is go to your own websites and see if the tiles and tags conform to good search engine friendliness. If not then I suggest you make the changes to them right now or your websites is going nowhere.
Another reason for good seo with regard to how you use your keywords is if you have an online business your profits will be drastically reduced if you have not been using those all-important keywords in the correct and fully optimized manner. Don’t delay, do it today!
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