Effective Email Marketing – Optin List Startegy

(Last Updated On: July 29, 2016)

Email Marketing: Effective Marketing – Opt-In List

collect email addresses through optins

Updated February 2016

Before revealing the secrets of the trade, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can cause offence with a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There’s no harm in trying after asking for permission.

It’s stupid to send email to all the people
know your targeted audience

The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal Building Opt-in List

After clearing the fog regarding email marketing myths, here’s how one can benefit from employing the power of email marketing campaigns – building an opt-in list.

However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a rundown of tips on how to succeed in this kind of marketing endeavour and building your business with an opt-in list.

  1. Cost Effective Strategic Collection Of Data

a rundown of tips on how to succeed in email marketing

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

  1. Good Implementation – Email Marketing Efforts

Old adage says it all – ‘action speaks louder than words’. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It’s a good thing that various methods, often low-cost hasten and facilitate the building up of one’s opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

  1. Make use of websitesuse data collection as a strategy for targeting your demographic audience

A website is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor’s email address and consent.

  1. Make use of print ads, brochures, TV, radio and direct mail

These are the more popular ways of marketing aiming to lead traffic make use of freebies to highlight your offerto one’s site. You may want to ask for signups for email services. Make your website more visible through these media. Offering freebies such as an electronic newsletters or rewards program can do well in making it easy to win the nod of your audiences, too.

  1. Conferences or trade shows can work, tootry to make what you have better than anyone else

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

  1. Maximize your sales technique

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

  1. Don’t make your point of sale pointless

get your marketing strategy right and success will follow

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

build a finnel to guide your potential customers into your optin list

With this information, you cannot ever go wrong with the task of building an opt-in list.

As mentioned in number one above  –  Make Use Of Website  –  By this I meant your own e-commerce business site.  Do you have one?  If not then I can point you in the direction of an online company that will give you two for nothing and host them for you free as well.  If you do have your own website that wont be a problem because you can transfer over to this company and still get the hosting free of charge.

a great deal from a great company

The company is called Wealthy Affiliate and as stated in this throughout this website it will give you all the training in every aspect of marketing online you will ever need.

There’s a link embedded in the image below and when you click on that you only need to enter a few details and you are taken directly to the Wealthy Affiliate website and have instant access to everything that’s on offer.

Before you do this you can leave a comment below or use the Contact form in the top menu.  I will reply to everyone who does this.

Thank you for reading my article and I hope to see you on the inside where I will be waiting to assist you in any way I can as will all the other members.

Robert Allanfollow the right path and you wont go wrong building your optin list


Hello I have been an affiliate/internet marketer for many years and I'm very successful at it.   If you need any help and advice to earning an online income from home or to start up your own home-based business from the comfort of your own home then I am here to help you achieve that goal.   Here is a link to my About Me Page, and my journey. http://quickwaysmakemoney.siterubix.com/about-r-allan   This other link is my profile page within the community of like-minded people who want to run their own home business. I have been a member since 2014. https://my.wealthyaffiliate.com/robert-a

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2 thoughts on “Effective Email Marketing – Optin List Startegy

  1. Hello one more time Julie. You must have found a lot of information previously because this is the third time you have visited my site.
    Thank you for the comment on my article – Effective Email Marketing – Optin List Strategy.
    Please come again if you have seen any other articles you would like to browse through.
    Have a nice day.
    Robert Allan

  2. Hi Robert

    Thanks for all the advice and tips you have given here. You have some really good information that will be helpful. As for Wealthy Affiliate, I can attest to the fact that this company is of the best. They definitely give you everything that you need to succed.


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